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Finding the right online fundraising Platform for your Non-Profit

Non-profit organizations need to consider the website or tool for fundraising that best suits their needs. Although we have a document in our Resources that helps to evaluate different methods of fundraising, we wanted to discuss how you should go about making this choice.

Do your homework

In most nonprofits their staff members or volunteers who make the final decision regarding a potential client for fundraising are often the individuals that are in a time crunch. This is a crucial decision and one that shouldn't be taken lightly. It's much simpler to sign up with an existing fundraising site than the one you are currently using. Begin to get acquainted with your colleagues in the nonprofit sector. Get in touch with various fundraising platforms to ask detailed questions. By doing your research, you can aid your organization in increasing online donations in the years to come. Look at this website to discover extra resources about fundraising platforms for individuals.

Assess your finances

The amount you are able and want to spend on a tool for fundraising is an important initial step to determine which one is the ideal fit for your organization. When looking at prospective clients, take into account both the long-term and the short-term cost. Certain fundraising sites have low initial costs, but they charge higher per contribution. Some fundraising websites do not include charges for processing credit cards within their estimates at the beginning, however they do add it later. While the initial cost may be more expensive, it could result in paying more over time for another vehicle.

What is the most important thing for your company?

Your fundraising website should help you reach your short-term goal of allowing volunteers to give a donation, as well as your long-term plans you have. It is important to not take this decision on your own. Consider the direction your organization is taking. What are your long-term goals? What are the most important initiatives your organization is planning to take on in the next three years from now? Do you want to improve mobile accessibility for your site? These are the questions that are crucial to determining the depth of the campaign tool.

What's important for your volunteers?

For some organizations , this is a more critical question than the question of what's important internally. You need to choose an option that is compatible with your existing volunteer base and will attract the type of volunteers you're looking for. If you have a peer-to-peer fundraising event, and 60 percent of your participants have a Yahoo email address, be sure that the fundraising platform you choose allows Yahoo email users to upload their mailing list.

Tell your supporters you what they value the most. Do they want to be capable of creating a webpage for fundraising on your behalf? Do they wish to be able to sign up multiple people for an event? Do not think you're capable of identifying the requirements of your volunteers.

Read the fine print

Once you feel you have chosen the platform fundraising ensure that you or someone else with legal/contract experience read the contract. This will help ensure that you aren't signing up for something that won't be long-term or could increase the cost. Keep in mind that online fundraising is extremely volatile. Make sure you have read your contract to check to ensure that you are covered in the event that the company you're working with goes out of business.